awaken + × +

Awaken.

At mod+women society, we are longevity health architects. We work with the whole woman, her biology, her body, and everything she is becoming when she is finally, fully supported.

Menopause is part of our expertise. So is everything surrounding it: hormonal health, cardiovascular function, bone density, brain health, sleep, gut health, sexual wellness, and the precise relationship between how a woman feels in her body and how she moves through the world. This is not symptom management. This is the full reimagining of what women’s health looks like when it is taken seriously with the intelligence and rigour it has always deserved.

mod+women is an advocate for women’s health and longevity. We work alongside legislators, health professionals, and researchers to ensure women’s bodies are taken seriously at every level — from the examination room to the halls of government. We stand for better research, better access, and better conversations. This is not a side project. This is the work.

We are done with the dismissals. The gaps. The decade of being told that what you are experiencing is simply aging. It is not. And we will not stop saying so.

Lulu Vibert, Founder and Certified Longevity Health Architect and Menopause Coach, brings expertise, precision, and a fierce conviction that no woman navigates this chapter without the guidance she deserves. With a curated team of specialists across hormone health, nutrition, emotional wellness, pelvic health, sexual wellness, and longevity, mod+women is built to support your full awakening.

This is where it begins.

Start with a complimentary 15-minute consultation.

Disclaimer:

mod+women society does not provide medical advice, diagnosis, or treatment. Our coaching complements and does not replace the care of qualified healthcare professionals. Always consult your physician for medical decisions.

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agency

mod+women is a modern agency devoted to women 40+ and to the brands, founders, and visionaries who understand that this demographic is not a niche. She is the market. The most powerful, most underestimated, most financially potent consumer in existence — and most brands are still looking past her.

We specialize in brand architecture, strategic positioning, campaigns, and digital presence built for depth, not trend cycles. Our work connects brands to women who are living fully, spending deliberately, and can identify the difference between authentic and performative in under three seconds.

At the centre is Lulu — brand architect, strategist, and the founding intelligence behind mod+women. Her ability to locate the soul of a brand and translate it into something unmistakable has guided founders, entrepreneurs, and companies through launches, pivots, and reinventions for decades.

Launching something new. Rebuilding something existing. Ready to show the world who you have become. We are here for it.

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vie privée vintage

A private edit of exceptional vintage clothing, accessories, and objects selected for their beauty, their craft, and the kind of soul that cannot be manufactured.

For the woman who collects stories rather than seasons. Who understands that true style has a history? Who knows that one of a kind is not a selling point, it is the only point.

Limited drops. Singular pieces. For women who know the difference.

Coming soon.

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Client: Kathryne Mejias
Founder of Born for More
personal branding

Personal branding is not vanity. It is the three seconds that open every door and the coherence that keeps it open.

The woman stepping into her next chapter deserves a presence that reflects exactly who she has become. Not who she was a decade ago. Not who she thinks she should look like. Who she actually is right now, at full volume.

mod+women personal branding brings together photographers, stylists, and creative directors to build a visual identity and professional presence that is unmistakably, unapologetically hers. Whether she is re-entering the workforce, pivoting careers, building a company, or simply ready to show up differently, this is an image as architecture. Not a makeover. A construction.

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Musician Author Julie Piatt
Photo by Andrew Gallery
queens

Queens do not wait for empowerment. They construct it.

They are the founders of residencies where women go to reclaim themselves. The architects of retreats built on the radical premise that rest is resistance. The visionaries behind societies where women live, create, and support each other by design — not by accident.

They come from every field, every background, every corner of the world. What they share is the refusal to wait for permission and the absolute conviction that when you build something real for women, you change the entire ecosystem around it.

We profile them not because they are exceptional exceptions. We profile them because they are proof of what becomes possible when a woman decides to act on what she knows.

“You are the queen of your destiny.”

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vie privée society events

UPCOMING EVENT:
vie privée society events: navigating your next chapter

The Vie Privée Society is a series of immersive, intimate events designed for women who are ready to move through this chapter with intention, knowledge, and the kind of company that actually changes things.

These are not conferences. Not panels. Not another evening of speakers talking in a room. These are experiences where the conversations are unfiltered, the experts are exceptional, and the women around you are exactly your people.

vie privée society events

Interested in partnering or sponsoring a Vie Privée event? Contact us.

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magazine

mod+women was built to give women over 40 the publication they actually deserve — one that treats them as the intelligent, powerful, curious, multidimensional women they are.

Every issue explores the full landscape of life in this chapter: hormone health and longevity, sexual wellness and intimacy, solo travel, home as sanctuary, financial sovereignty, beauty that is not about erasing, and the women who are quietly reshaping what this era looks like for all of us.

We do not do trends. We do not do surface. We publish real conversations with real experts, the kind that leave you with something you will actually use.

mod+women is distributed globally through The Traveling Press in New York and Adaptive Channel in Paris, reaching hotels, airlines, and international readership across every major market.

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vie privée podcast

COMING SOON

The Vie Privée podcast is a space for the conversations that women in this chapter actually want to have and have never quite been given the room for.

Health. Sexuality. Power. Money. Identity. The second half of life, and why it may be the more interesting half.

Featuring top experts, Queens, and women who are building something entirely different because they decided to. Hosted by Lulu, grounded in her conviction: every woman who arrives at this chapter arrives informed, connected, and entirely herself.

Interested in partnering or sponsoring? Contact us.

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they said + × +
“Lulu has been the cornerstone of my brand's transformation, propelling it to unprecedented heights. Her visionary leadership and meticulous attention to detail have not only broadened my horizons but also ensured authenticity throughout the journey. Collaborating with her has not just reshaped my brand's appearance but has fundamentally changed me. Lulu's profound insights and ability to envision possibilities beyond imagination make her an unstoppable force. She effortlessly grasps her clients' needs, crafting a vision that transcends expectations. Beyond a consultant, she has become a trusted confidant, guiding me with unwavering clarity along my path to success.”
Kathryne Mejias Founder of Born for More
“Working with Lulu transforms your brand with authentic, impactful strategies that seamlessly incorporate modern marketing. She helps you uncover the heart of your brand and your unique role within it, creating a strategic roadmap that clarifies every step. With her guidance, you’ll gain the confidence to take your brand to new levels and make a powerful entrance into the marketplace.”
Candis Zimmerman Psychosomatic Wellness Coach
“Lulu exudes her brand. The first time we met she was so inspiring, passionate and generous in sharing her vast curated knowledge in the arena of ageing and what aids the journey. She shared so much of her time and information that put me on a path to understanding and implementing. Feeling like new again! A powerhouse of support that clears the path forward. Thanks, Lulu”
Lynn Horricks
“Supporting and Empowering Women Through the Years! For more than two decades, my connection with Lulu has been a source of deep appreciation. The support extended by Lulu Vibert at LULU UNLIMITED has been instrumental in shaping my journey, and her unwavering commitment to fostering the growth of women deserves commendation. In the early stages of my entrepreneurial venture in 2002, Lulu Vibert played a pivotal role in amplifying the visibility of my TONI&GUY salon in the competitive landscape of Toronto, Canada. Collaborating on her production of various events, including those sponsored by Benson & Hedges and the annual Yabu Pushelberg holiday events, I worked closely with Lulu as a team lead and key makeup artist. These experiences significantly contributed to the success of my businesses. What sets Lulu apart is not just her extensive business expertise but also her authentic desire to see women succeed. Her recent launch of mod+women, the ageless society 40+, is a testament to her dedication. This platform is not only about elevating women in their careers but also addressing crucial aspects of their lives, such as menopause and sexual health. Lulu Vibert has been more than a mentor; she has been a trusted friend throughout my journey. Whether it’s seeking guidance on branding, marketing, overall strategy, or making essential connections, Lulu is the go-to person. In conclusion, Lulu Vibert of LULU UNLIMITED has played a vital and steadfast role in my career, and I wholeheartedly recommend her to anyone in search of unwavering support for their brand.”
Clarissa Borg Operations Director, Radford Studio
“When Lulu talks about ageless, beautiful, powerful women she absolutely ignites. The level of passion & focus is contagious. It’s very obvious that Lulu is funneling all her talents, experience, and connections into supporting women through this chapter. And I personally am so grateful that this powerhouse woman has taken up the charge. We will all benefit from her dedication.”
Gigi Farrell Entrepreneur, marketer, intentional human, ageless beauty.
“Having had the pleasure of meeting LULU Vibert, a remarkable colleague in the Beauty Industry, I can confidently attest to her expertise in branding and her ability to translate her client’s visions into reality. Her contributions have been invaluable, and her work has a broad reach that is synonymous with being ahead of emerging trends in the beauty industry. For anyone seeking innovative strategic ideas to take their brand to the next level, LULU is the ultimate guide.”
Ewelina Aiossa CLINICAL SKIN Intersection of Pharma & Beauty | Beauty & Wellness Incubator & Disruptor | Big Beauty Pedigree + Indie Cred | Strategic Branding & Storytelling | Brand & Product Architect | Innovator | Advisor | Speaker
“Creative, intuitive, and attentive. Lulu and Lulu Unlimited branded our company and created a unique and memorable name. As an emerging values-based skincare and lifestyle brand, I was impressed by the insight, patience, and love given to us at Lulu Unlimited.”
Kerry Shannon Founder The Fixx Ritual
“Lulu, you truly are such an exceptional brand architect. Being a visionary and trendsetter, your approach to business is leading edge and so right for the times.”
Shelley Rozenwald Baker Global Beauty Adventurer Former Chief Beauty Adventurer, The Bay, Lord and Taylor Former President Murale Former Senior Vice President, Beauty and Beauty Services, Holt Renfrew
“I am delighted to share my gratitude for the exceptional support I’ve received from Lulu Vibert at mod+women. Lulu’s unwavering commitment to empowering women is truly commendable. Lulu Vibert played a pivotal role in positioning me to be visible among my colleagues in the Beauty Industry. Her keen insights and meticulous approach helped me navigate the competitive landscape, allowing me to stand out and make meaningful connections within the industry. What sets Lulu apart is not just her business acumen but her genuine desire to see other women thrive. Lulu Vibert’s dedication to empowering women is unmatched, making her an invaluable mentor. If you’re seeking someone who not only understands the business intricacies but is also genuinely passionate about women’s success, Lulu is your person. In conclusion, I wholeheartedly endorse Lulu Vibert of mod+women for her exceptional contributions to empowering women in the Beauty Industry. ”
Victoria Radford Radford Beauty
“Lulu is a perfect example of a brand visionary, and she brings all the abilities to the table. She is one of the most focused, and goal-oriented, people I have had the pleasure of working with. Her passion and desire to find ways to “make it happen” is what makes her so unique!”
Dia Foley Founder, Community Sixty Six Skincare
“First, I want to start by saying that Lulu was very professional and understanding of my business. I was able to connect with her from the beginning because she listened to my concerns. I also have to say that she understands that all clients are different and have different visions of their businesses. Lulu is extremely creative and puts so much detail on the projects. She truly cares about her client’s project and follows through on her word. She is a very classy lady! I look forward to working with her on my next project.”
Mariana De Luna-Gokey Fresame Cosmetics
“I’ve had the pleasure of knowing Lulu Vibert for over 10+ years - and the best word I would describe her as would be POWERHOUSE. Lulu is a visionary whose fingers are on the pulse of the latest trends across multiple categories - ie. beauty, fashion, travel, music, luxury, beverage alcohol, etc. If you are looking to ideate and execute a new vision, strategy, or collaboration, Lulu is who you need to connect with to get it done...on time...on a budget...with surpassed results.”
Kimara Oram Marketing Leadership - Brand Marketing / Marketing Strategy / Innovation / Business Analysis
“Lulu Vibert is a talented Brand Architect who has been a constant source of inspiration. Lulu is a skilled and experienced professional who brings a strategic and creative approach to brand development. She has a keen eye for detail and a deep understanding of consumer behaviour, which allows her to create brand experiences that resonate with target audiences. Lulu is a true collaborator who, is always willing to go above and beyond to ensure the success of a project. She is a great communicator and has a talent for distilling complex ideas into clear and concise messaging. Overall, I would highly recommend Lulu to anyone looking for a talented brand architect who can help take their brand or project to the next level. A true professional who is dedicated to delivering exceptional results.”
Risa Knight Fashion + Creative Director
“The ability to transform a vision into a brand is an art form and true testament to the creative visionary that Lulu is. Her out of the box thinking, passion for her client’s needs and a genuine gift to personify and bring to life what we envisioned is remarkable. Lulu’s attention to detail and cutting edge creative direction brought the Thompson Team’s new branding to the highest place possible. Simply put, Lulu was the good luck charm and magic that any creative genius excels upon. What we loved most about the working relationship was her ability to relate to us and our needs and to see every little detail through the finish line. She cares about her clients and their success, even when the job is complete.”
Donna Thompson Thompson Team Chairman Award Winner since 2008 Harvey Kalles Real Estate Ltd.
“Simply put, Lulu makes things happen, fast! With her extensive contacts across multiple disciplines and industries, Lulu perfects the art of propelling products to achieving rapid growth and brand recognition by aligning them perfectly with the ideal retailers and partners.”
Tina Stokes Founder, Vegan Stokes
“Lulu, I wish that this world would have more people like you. Compassionate, kind, tolerant, caring, honest, and much more. Menopause is a very serious issue for some women, some of whom are even driven (and successful) to suicide. Self-worth and self-esteem are sometimes under attack by Menopause. Men need to be more educated about the importance of chances in the hormonal cycle women go through, and women should simultaneously be more open to accepting that both pharmaceutical and homeopathic treatment is available.”
Thomas Smit Group Chairman Elegantes London (Holdings) Ltd.
“Lulu, you truly are such an exceptional brand architect. Being a visionary and trendsetter, your approach to business is leading-edge and so right for the times.”
Shelley Rozenwald Global Beauty Adventurer
"I have had the great privilege of working with Lulu Vibert on multiple projects. Lulu is classy and works at the highest standard and her attention to detail, branding and knowledge in this space is unmatched. It is very rare to find amazing and talented individuals. I would highly recommend working with Lulu and as Lulu is multi talented as an entrepreneur and Lulu's branding expertise is of the highest quality and her personal attention to each client and event as well as her Magazine is of the highest calibre. It has been and continues to be a privilege and honour to with such an amazing and talented woman. I will assure you all, that working with Lulu you will be in safe and in the best creative hands and mind. Thank you Lulu Vibert such an amazing experience."
Kerrin Black Founder & CEO Talent Finders